Spotlight On Kindness: Altruistic Kindness

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We feel the "warm glow" of kind acts regardless of whether it is strategic (something to be gained as a consequence) or altruistic (nothing to be gained personally). In the study below, psychologists have found there is something even more unique about altruistic kindness and our intentions behind altruistic giving. They conclude that altruistic giving should not be minimized by "tokens". - Ameeta
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"Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness." - Martin Luther King,Jr.
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Editor's Note: We feel the "warm glow" of kind acts regardless of whether it is strategic (something to be gained as a consequence) or altruistic (nothing to be gained personally). In the study below, psychologists have found there is something even more unique about altruistic kindness and our intentions behind altruistic giving. They conclude that altruistic giving should not be minimized by "tokens". - Ameeta
Kindness Rocks
Kindness In the News
A teen's sweet offer to buy a stressed out mother a coffee led to a surprising impact in both women's lives: a resultant thank you note from the mother led to a new beautiful connection.
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Kindness is Contagious.
From Our Members
She left some home-made hand salve for her mail carrier in the mailbox; her kind gesture started an energy ripple of giving in Mississippi.
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Inspiring Video of the Week
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Real heroism in Indonesia
Hugs The earthquake in the Indonesian city of Palu created massive devastation - but alongside the misery are stories of bravery and altruism too.
In Giving, We Receive
In other news ...
Psychologists show that the warm glow of kindness is real; even when there's nothing in it for you.
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